How to Choose a Gemstone ?

Roughly 200 different known gemstones grace the planet today—including preciousand semi-precious varieties—and they all have different characteristics.

COLOR

The color of a gemstone is its most defining and memorable feature—and for many, it’s the most important factor in choosing a gem. In general, the more saturated a gemstone, the more valuable it is. But for most people, buying gemstones isn’t about picking the most “valuable,” but rather choosing a gemstone in a color they really, really love.

CUT

The cut of a gemstone refers to the facet arrangement, proportions, and, often, the shape of the gem. Gemstones are cut in a way that best displays or accentuates their color, sparkle and brilliance.

CLARITY

Gemstone clarity refers to how many—if any—inclusions are present in the stone. Inclusions are things like gas bubbles, fractures and crystals that became one with the stone as it was being formed. Almost every gemstone has them. In general, gemstones with fewer inclusions are more valuable, but in many cases, a moderate number of inclusions contribute to the appeal of a gemstone and take away none of its beauty.