We believe we can all make a
difference.
difference.
While they may look similar, diamond simulants (like cubic zirconia) are chemically not diamonds at all. They're completely different gems and materials. On the other hand, lab-grown diamonds are chemically the same as natural diamonds, but their creation process is sped up by science.
We spend months finding the best factories around the world—the same ones that produce your favorite designer labels. We visit them often and build strong personal relationships with the owners. Each factory is given a compliance audit to evaluate factors like fair wages, reasonable hours, and environment. Our goal? A score of 90 or above for every factory.
We believe that our customers have the right to purchase high-quality products at reasonable prices, and we will give permanent memberships to users who have purchased, and they will get 30% off.